Google uses incoming links to measure the popularity of a website. If many websites refer (link) to your website, it most likely means your website has some great content that is worth reading. Therefore Google will consider the website an authority.
Incoming links are a massive factor in SEO and it’s vital to schedule time to increase the number of incoming links to your site. However, not all links are the same. With link building, the phrase “quality not quantity” certainly hits the nail on the head. Read the rest of this entry »