April

4th

2012

My Favourite Link Building Strategies

Posted by:   /   Categorized under: SEO

Google uses incoming links to measure the popularity of a website. If many websites refer (link) to your website, it most likely means your website has some great content that is worth reading. Therefore Google will consider the website an authority.

Incoming links are a massive factor in SEO and it’s vital to schedule time to increase the number of incoming links to your site. However, not all links are the same. With link building, the phrase “quality not quantity” certainly hits the nail on the head. Read the rest of this entry »

April

1st

2012

The Importance of Keyword Research

Posted by:   /   Categorized under: SEO

Before you start your website, you should have a clear idea of what the content is going to be. Before you even write a word, you need to consider the target reader. Think about how people search – which words and phrases do they use? For example, a person looking for a pizza restaurant in London will probably not type in “pizza”, “restaurant” or “London”. Instead, they will most likely type in “pizza restaurants in London”.

Think about ‘Keyword Research’ from the very beginning. As well as basing your website layout around your content, you also need to base your content around your keywords. Read the rest of this entry »